Staff Reporters
Dec 20, 2012

MSL Singapore appoints managing director; Yvonne Koh to re-locate

SINGAPORE – Kelvin Yeo has been appointed as managing director for MSL Singapore, effective 7 January.

Kelvin Yeo
Kelvin Yeo

Yeo takes over from Yvonne Koh, who has served as managing director since 2008.

Koh has relocated to the United States and will take on an undisclosed senior role with MSL Group North America, starting in January.

Glenn Osaki, president, MSL Group Asia, said Singapore will continue to be one of its highest priority markets in Asia for development.

“We will continue to invest in its expansion and increase its role in our presence in Southeast Asia,” he said.

Yeo brings with him more than 20 years of strategic communications experience, having held senior roles at international agencies and in-house communications divisions at leading multinational companies.

He has also managed his own consultancy focused on corporate strategy, crisis and issues management and training.

Most recently, he led the government and public sector team at an international communications agency in Singapore and, earlier in his career, he also spent time living and working in Kuala Lumpur, Malaysia.

Related Articles

Just Published

9 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

9 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

10 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

11 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.