In her new role, she will work closely with Yvonne Koh, managing director of Southeast Asia at MSL, and be responsible for overseeing the next stages of development for the Singapore office.
Previously, Hanson spent three years at MSL Group in the US where she spearheaded global strategy and implementation for its client Procter & Gamble. The agency points out that her expertise in consumer marketing including influencer marketing and social media and experience with global brands will benefit its clients in Singapore.
MSL Singapore is home to teams involved in corporate communications, B2B and technology communications, consumer marketing, healthcare, and digital and social media. Aside from the addition of Hanson, the Singapore office made a string of appointments at the account manager level to expand its speciality communications capabilities.
Meanwhile, MSL Group also appointed Josh Shapiro as vice-president of operations and client solutions and Ricardo Roces as regional finance director at MSLGroup Asia.
Glenn Osaki, president of MSL Group Asia, commented, "The three senior appointments we are announcing today are testament to MSL Group's industry-leading growth in Asia. I am proud of our agency's ability to nurture outstanding talent and provide global mobility and career development opportunities."
MSL Group is Publicis Groupe's flagship speciality communications, PR and events network.