MullenLowe Group hires APAC chief strategist

MullenLowe Group today hired Jonny Stark as chief strategy officer for Asia-Pacific, based in Singapore. He will be in charge of the network’s new consultative practice for businesses across the region.

Stark joins from Brunswick Group, where he was a partner in Hong Kong leading the firm’s digital offering. Prior to this, Stark was senior vice president at SapientRazorfish for six years where he led the financial services team.

Stark will work closely with recent new MullenLowe recruits—including Jonathan Hart, head of data science and analytics, Zélia Sakhi, head of experience and Kanika Mathur, executive vice president of client partnerships—to offer a fresh consultative approach to clients in solving their business problem.

MullenLowe Group APAC CEO Vincent Digonnet said there is an “addressable gap” between the wide-ranging strategic recommendations from traditional consultancies, and the delivery from creative businesses and that MullenLowe’s new offering aims to bridge that gap.

Stark said: “This offer is about bringing together people who have experience in doing, not just saying, and blending skill sets across data science, experience design and technology that generate competitive advantage for our clients.”