CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 2 | Ogilvy | Ministry of Manpower Sg, Johnson & Johnson Cn, CES Asia Sg proj | 26.9 | 26.9 | |
2 | 1 | McCann | Mentholatum HK proj, Hero India proj, Maruti Udyog India proj | 12.4 | 12.4 | |
3 | 9 | Isobar | FMCG Client China | 7.3 | Innisfree Msia | 7.2 |
4 | 6 | Publicis | Suncorp Bank Aus, Isuzu Motors In, Cruise Airconditioners In | 6.1 | 6.1 | |
5 | 13 | DDB | McDonalds ANZ, NCSS Singapore, YMCA Aus proj | 7.5 | XTEP China | 6 |
6 | 10 | J Walter Thompson | Vodafone Aus, AIS Thailand proj, Cheung Kong Cn proj | 8.6 | China Unicom Cn | 5.6 |
7 | 20 | Dentsu | HT Media India, Roca and Parryware India, JK Tyres India | 5.1 | Etika-Calpis Msia proj | 4.1 |
8 | 7= | Saatchi & Saatchi | Carnival Cruise Aus, Sun Gp/Sun Wrld Vt proj, Vingroup VinCity Vt proj | 4 | AOSmith Cn | 3.6 |
9 | 3 | Y&R | XTEP Cn, NutriAsia Php proj, Adira Autocillon Indo proj | 4.2 | Suncorp Bank Aus | 3.2 |
10 | 11 | FCB | WM Motor Cn, Continental Msia proj, Havaianas Malaysia | 3.1 | 3.1 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Carat | Pandora Music Aus, Ministry of Labour Thailand planning | 13.3 | Ten digital Australia | 12 |
2 | 2 | Mindshare | Nestlé Indonesia, HeySong (FIN) Tw, Lipton RTD China | 6.5 | Cera C-Cure Thailand | 6.4 |
3 | 3 | MEC | Cavinkare India, Corvi India, Honda NZ | 4.9 | 4.9 | |
4 | 14 | PHD | Huawei Consumer Cn, HP digital global, Auckland Transport NZ proj | 6.3 | Standard Chartered HK | 4.7 |
5 | 4 | Havas Media | Kia Motors Australia, VLife (CJ) Vietnam, Key Pharmaceuticals Aus | 2.5 | 2.5 | |
6 | 16 | MediaCom | George & Mildred Eyecare Aus, P&G Kor, Shopee Indo, Uber Aus | 7.7 | SM Malls Philippines | 2.1 |
7 | 8 | Blue 449 | SCTI Aus, 21stC Fox Aus, National Breast Cancer Foundation Aus | 1.3 | 1.3 | |
8 | 11 | OMD | Noon UAE, Vinamilk Vietnam, Colors India | 2.1 | Standard Chartered Sg | 1.2 |
9 | 5= | Vizeum | SeaOil Philippines, Krung Thai Bank Thailand, Kalbe Philippines | 1.4 | Colors India | 1.1 |
10 | 10 | Universal McCann | M.P Birla Gp In, Strateq Msia proj, Thai Health Org Th | 0.9 | AutoNation Php | 0.8 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].