Staff Reporters
May 22, 2017

New Business League: March 2017 update

Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.

New Business League: March 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy ALDI China, University of Queensland Aus, SingTel (B2B) Sg 32.1 SingTel Singapore 29.1
2 2 McCann Pro-Friends Php proj, SMLEI Php proj, SCG Tiger Thailand proj 15.3   15.3
3 3 Isobar FMCG client China 11.3 Innisfree Malaysia 11.2
4 6 J. Walter Thompson Vodafone Australia, XL Axiata Indonesia, Asian Paints India proj 13.5 China Unicom China 10.5
5 8 Saatchi & Saatchi Geely China, Jim Beam Australia, Tata Realty & Infrastructure India 7.6 AOSmith China 7.2
6 4 Publicis P&G China proj, Huawei China proj, Tencent China proj 7.1   7.1
7 9 Y&R SilkAir Sg, News18.com India, Guiyang Zhongtian Finance Cn proj 6.7 Suncorp Bank Australia 5.7
8 7 Dentsu HT Media India, Roca and Parryware India, JK Tyres India 6.6 Etika - Calpis Msia proj 5.6
9 5 DDB McDonalds ANZ, NCSS Sg, YMCA Aus proj, Longi China 7.6 SilkAir Singapore 5.4
10 10 FCB Continental Truck Tires Msia, Clorox Malaysia proj, Glad Msia proj 4   4

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 6 MediaCom FAW Group China, Didi China, Viking Cruises China 24 SM Malls Philippines 18.4
2 3 MEC Mercedes Benz China, Amazon China, Vitasoy (TV-buying) China 15.1 Finance client Taiwan 15
3 1 Carat Pandora Music Aus, Ministry of Labour Th (planning), Be Med Th (plan) 16 Shiseido Cn (digital buying) 14.5
4 2 Mindshare PT. Excelcomindo Indo, British Council Msia, Blanja.com (ecom) Indo 8.4 Cera C-Cure Thailand 8.1
5 15 Zenith Bank of Communications China, Didi China, Lactalis India 8.3 Swarovski India 6.7
6 5 Havas Media Swiggy.com India, TVS Srichakta India, Kohler India 6   6
7 8 OMD Luxottica global, McDonald’s QLD/NT Australia, Science Centre Sg 5.4 Standard Chartered Bank Sg 4.6
8 12 Dentsu Media Maruti Suzuki India 3.9 Scotch Industrial Thailand 3.7
9 9 Vizeum Grab Singapore (plan), Pairs Taiwan, Tiger Balm Sg (plan) 2.1 Colors India 1.8
10 4 PHD Huawei consumer BG Cn, Unionpay International Cn proj, RWS Indo 8.9 Bank of Communications Cn 1.5

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

16 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

17 hours ago

Google enhances ads portfolio with new AI-powered ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.