CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Ogilvy | ALDI China, University of Queensland Aus, SingTel (B2B) Sg | 32.1 | SingTel Singapore | 29.1 |
| 2 | 2 | McCann | Pro-Friends Php proj, SMLEI Php proj, SCG Tiger Thailand proj | 15.3 | 15.3 | |
| 3 | 3 | Isobar | FMCG client China | 11.3 | Innisfree Malaysia | 11.2 |
| 4 | 6 | J. Walter Thompson | Vodafone Australia, XL Axiata Indonesia, Asian Paints India proj | 13.5 | China Unicom China | 10.5 |
| 5 | 8 | Saatchi & Saatchi | Geely China, Jim Beam Australia, Tata Realty & Infrastructure India | 7.6 | AOSmith China | 7.2 |
| 6 | 4 | Publicis | P&G China proj, Huawei China proj, Tencent China proj | 7.1 | 7.1 | |
| 7 | 9 | Y&R | SilkAir Sg, News18.com India, Guiyang Zhongtian Finance Cn proj | 6.7 | Suncorp Bank Australia | 5.7 |
| 8 | 7 | Dentsu | HT Media India, Roca and Parryware India, JK Tyres India | 6.6 | Etika - Calpis Msia proj | 5.6 |
| 9 | 5 | DDB | McDonalds ANZ, NCSS Sg, YMCA Aus proj, Longi China | 7.6 | SilkAir Singapore | 5.4 |
| 10 | 10 | FCB | Continental Truck Tires Msia, Clorox Malaysia proj, Glad Msia proj | 4 | 4 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 6 | MediaCom | FAW Group China, Didi China, Viking Cruises China | 24 | SM Malls Philippines | 18.4 |
| 2 | 3 | MEC | Mercedes Benz China, Amazon China, Vitasoy (TV-buying) China | 15.1 | Finance client Taiwan | 15 |
| 3 | 1 | Carat | Pandora Music Aus, Ministry of Labour Th (planning), Be Med Th (plan) | 16 | Shiseido Cn (digital buying) | 14.5 |
| 4 | 2 | Mindshare | PT. Excelcomindo Indo, British Council Msia, Blanja.com (ecom) Indo | 8.4 | Cera C-Cure Thailand | 8.1 |
| 5 | 15 | Zenith | Bank of Communications China, Didi China, Lactalis India | 8.3 | Swarovski India | 6.7 |
| 6 | 5 | Havas Media | Swiggy.com India, TVS Srichakta India, Kohler India | 6 | 6 | |
| 7 | 8 | OMD | Luxottica global, McDonald’s QLD/NT Australia, Science Centre Sg | 5.4 | Standard Chartered Bank Sg | 4.6 |
| 8 | 12 | Dentsu Media | Maruti Suzuki India | 3.9 | Scotch Industrial Thailand | 3.7 |
| 9 | 9 | Vizeum | Grab Singapore (plan), Pairs Taiwan, Tiger Balm Sg (plan) | 2.1 | Colors India | 1.8 |
| 10 | 4 | PHD | Huawei consumer BG Cn, Unionpay International Cn proj, RWS Indo | 8.9 | Bank of Communications Cn | 1.5 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
