CREATIVE AGENCY PERFORMANCE LEAGUE
New rank |
Last rank |
Agency |
Wins |
Revenue gained (US$m) |
Revenue lost (US$m) |
YTD totals (US$m) |
1 |
1 |
Ogilvy |
Resorts World Singapore, COFCO, Castrol India |
35.9 |
Tsingtao Beer |
30.5 |
2 |
2 |
McCann WG |
Shenzhen Dev. Bank, BDO Philippines, Nikon Thailand |
23.5 |
ID Hosp. Korea |
22.7 |
3 |
3 |
M&C Saatchi |
SOTA Malaysia |
17.4 |
HK Broadband |
17.2 |
4 |
4 |
DDB |
Britax Australia, Acer Cloud Launch, Star Media Malaysia |
23.9 |
BMW Malaysia |
15.1 |
5 |
5 |
Leo Burnett |
Samsung Project China, Nike Project Taiwan |
9.8 |
– |
9 |
6 |
6 |
Grey Group |
Dell Korea, APB, Digital Singapore, Isuzu Philippines |
8.2 |
SM Super Malls |
8.1 |
7 |
9 |
Publicis |
Haier White Goods, Dongfeng Citroen, BaWang ZhuiFeng |
8.4 |
– |
7.3 |
8 |
8 |
DraftFCB |
Marie France Body Slimming, MPF Association Hong Kong |
6.3 |
Seiko Hong Kong |
5.9 |
9 |
7 |
Lowe |
Dunkin’ Donuts Taiwan |
6.2 |
SRMB Srijan |
5.7 |
10 |
10 |
TBWA |
Tsingtao Beer, Peninsula Land India |
6.5 |
Pacific Meat |
5.2 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank |
Last rank |
Agency |
Wins |
Revenue gained (US$m) |
Revenue lost (US$m) |
YTD totals (US$m) |
1 |
-1 |
Carat |
Holden Digital, Woori Finance, Beijing Kunlun Tech Taiwan |
25.2 |
WSH Singapore |
22.2 |
2 |
(–) |
OMD |
China Telecom, Yili China, Li-Ning China |
14.7 |
Zhujiang Beer |
11.1 |
3 |
-2 |
UM |
ETLand, LinkedIn, SCAD Group HK |
12 |
Inbisco Kopiko |
10.1 |
4 |
-9 |
Starcom |
Ren He Grp, Nongfu Spring, Cestbon Water, Kirin Milk Tea |
25.2 |
China Telecom |
9.9 |
5 |
-3 |
PHD |
The Esplanade, Almond Board of California, Uni Oil |
7.6 |
PT Herlina Indah |
6.9 |
6 |
-6 |
Vizeum |
Huierkang China, Korean Air China, Easy Buy Thailand |
5.8 |
– |
5.8 |
7 |
-5 |
Mindshare |
Kasturi & Sons, Electrolux Vietnam, AllianceBernstein |
8.9 |
Daphne China |
4.7 |
8 |
-4 |
Initiative |
DS India, Cerebos Project Thailand, Yuexiu HK |
7.1 |
PT XL Axiata |
4.4 |
9 |
-7 |
ZenithOptimedia |
Mengniu Guan Yi Yoghurt and YoyiC, BSH |
5.1 |
The Esplanade |
3.9 |
10 |
-8 |
MEC |
MXC Solutions, Gjun Information, Leslie Snack |
4.5 |
Henkel China |
3.2 |
Methodology The New Business League published in
Campaign Asia-Pacific has been compiled with the assistance of
R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].