NEW BUSINESS LEAGUE: See who tops the charts for May 2012

 

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Revenue lost (US$m)	YTD totals (US$m)
1	1	Ogilvy	Resorts World Singapore, COFCO, Castrol India	35.9	Tsingtao Beer	30.5
2	2	McCann WG	Shenzhen Dev. Bank, BDO Philippines, Nikon Thailand	23.5	ID Hosp. Korea	22.7
3	3	M&C Saatchi	SOTA Malaysia	17.4	HK Broadband	17.2
4	4	DDB	Britax Australia, Acer Cloud Launch, Star Media Malaysia	23.9	BMW Malaysia	15.1
5	5	Leo Burnett	Samsung Project China, Nike Project Taiwan	9.8	–	9
6	6	Grey Group	Dell Korea, APB, Digital Singapore, Isuzu Philippines	8.2	SM Super Malls	8.1
7	9	Publicis	Haier White Goods, Dongfeng Citroen, BaWang ZhuiFeng	8.4	–	7.3
8	8	DraftFCB	Marie France Body Slimming, MPF Association Hong Kong	6.3	Seiko Hong Kong	5.9
9	7	Lowe	Dunkin’ Donuts Taiwan	6.2	SRMB Srijan	5.7
10	10	TBWA	Tsingtao Beer, Peninsula Land India	6.5	Pacific Meat	5.2

 

 

MEDIA AGENCY PERFORMANCE LEAGUE

 

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Revenue lost (US$m)	YTD totals (US$m)
1	-1	Carat	Holden Digital, Woori Finance, Beijing Kunlun Tech Taiwan	25.2	WSH Singapore	22.2
2	(–)	OMD	China Telecom, Yili China, Li-Ning China	14.7	Zhujiang Beer	11.1
3	-2	UM	ETLand, LinkedIn, SCAD Group HK	12	Inbisco Kopiko	10.1
4	-9	Starcom	Ren He Grp, Nongfu Spring, Cestbon Water, Kirin Milk Tea	25.2	China Telecom	9.9
5	-3	PHD	The Esplanade, Almond Board of California, Uni Oil	7.6	PT Herlina Indah	6.9
6	-6	Vizeum	Huierkang China, Korean Air China, Easy Buy Thailand	5.8	–	5.8
7	-5	Mindshare	Kasturi & Sons, Electrolux Vietnam, AllianceBernstein	8.9	Daphne China	4.7
8	-4	Initiative	DS India, Cerebos Project Thailand, Yuexiu HK	7.1	PT XL Axiata	4.4
9	-7	ZenithOptimedia	Mengniu Guan Yi Yoghurt and YoyiC, BSH	5.1	The Esplanade	3.9
10	-8	MEC	MXC Solutions, Gjun Information, Leslie Snack	4.5	Henkel China	3.2

 

 

Methodology The New Business League published in Campaign Asia-Pacific has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].