With a new shirt sponsor on board and 'record-breaking' financial results forecast, Richard Thomas, New Zealand Rugby’s chief commercial officer and a former adman, reflects on the team's mass crossover appeal and future growth.
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Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.
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Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
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EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.
