This came on the back of Ogilvy PR’s appointment to manage the World Economic Forum in London for the sixth consecutive year.
For the WIEF, Oglivy Noor is aiming to connect Muslim and non-Muslim communities with the global campaign, involving engagements across the United Kingdom, Malaysia, Indonesia and Singapore.
At the event, several Memorandums of Agreement (MOAs) and Memorandums of Understanding (MOUs) are expected to take place. Last year, at the Kazakstan round of the WIEF, Coca Cola and the WIEF foundation signed an MOU.
Last year's WIEF public relations was handled by Edelman.
“Our strengths lie in our global reach and depth of communications experience, which the WIEF values in a strategic partner," said John Goodman, the president of Oglivy Noor.
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