According to sources close to the business, Omega's account is believed to be worth between US$11.7 million to $14.6 million.
Universal McCann's appointment is efffective immediately and will be headed out of Shanghai. The companies are still finalising a timeline, a source said, but "this looks like it will be a long-term partnership, not short-term".
Omega is one of the biggest luxury watchmakers globally and in China. Acording to the 2009 TNS China Luxury Study, it is the second-most aspirational timepiece brand in China, with 18 per cent of consumers with a monthly household income of more than $1,300 citing Omega's prestige.
In the same survey, only Rolex came ahead of Omega, with 31 per cent of participants pinpointing it as the most aspirational watchmaker.
Universal McCann's appointment is efffective immediately and will be headed out of Shanghai. The companies are still finalising a timeline, a source said, but "this looks like it will be a long-term partnership, not short-term".
Omega is one of the biggest luxury watchmakers globally and in China. Acording to the 2009 TNS China Luxury Study, it is the second-most aspirational timepiece brand in China, with 18 per cent of consumers with a monthly household income of more than $1,300 citing Omega's prestige.
In the same survey, only Rolex came ahead of Omega, with 31 per cent of participants pinpointing it as the most aspirational watchmaker.
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