Advertising Analysis Opinions
Vincent Niou
Feb 1, 2019

Predictions for tomorrow’s programmatic practitioner

Based on current and expected trends programmatic practitioners will see their existing responsibilities shift while new skills become important to develop, according to the senior programmatic and partnerships director at Essence.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

3 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

9 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Can AI complement the spiritual essence of Ramadan?
Mar 11, 2025
Ban Samara

Can AI complement the spiritual essence of Ramadan?

P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
Apr 1, 2024
Joseph Arthur

P&G’s Marc Pritchard on using media to grow ...

Meta doubles down on AI tools to boost ad performance
Feb 7, 2025
Staff Reporters

Meta doubles down on AI tools to boost ad performance

Eight ways to leverage AI and optimise your marketing efforts
May 8, 2024
Tyler McConville

Eight ways to leverage AI and optimise your ...

Just Published

Hari Raya 2025: The APAC campaigns you need to see
5 hours ago
Staff Reporters

Hari Raya 2025: The APAC campaigns you need to see

This year's roundup begins with standout films from Indonesia, Malaysia, Singapore, and Pakistan, with more to come.

APAC's latest media new-biz spotlight boosted by moves in China
The Knowledge
5 hours ago
Jamie Rossouw

APAC's latest media new-biz spotlight boosted by ...

The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
6 hours ago
Joseph Arthur

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Former Dentsu APAC heads launch regional B2B marketing agency
10 hours ago
Rahat Kapur

Former Dentsu APAC heads launch regional B2B ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.