Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 1, 2024
P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
5 hours ago
Did Heathrow’s shutdown prove that bad press no ...
When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.
6 hours ago
Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
6 hours ago
Meta AI and AI Studio officially launched in Indonesia
Both products were launched along with several facilities for creator marketing.
11 hours ago
Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...
Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.