Publicis Groupe acquires Genedigi in China

Genedigi will be aligned with MSLGROUP, under Publicis Groupe.

Genedigi will maintain its current name and continue to operate under the leadership of its founder Xiao Jun and his existing management team. Xiao will report to Glenn Osaki, president of MSLGROUP Asia.

Founded in 1997, Genedigi Group employs 400 communications professionals across public relations, event marketing, digital marketing and an in-house market research center. Working with both domestic Chinese and foreign brands, Genedigi supports more than 50 clients across its offices in Beijing, Shanghai and Guangzhou.

Xiao (pictured) commented, “This is a win-win partnership. MSL will provide a leading international network for our clients, and our joining will further enhance MSLGROUP’s capabilities and make it the true market leader in Greater China.”