Publicis PR chief mulls global network merger

Fleurot, previously executive chairman at sister ad agency Publicis Worldwide, did not rule out the possibility that the two networks may merge.

"Merging is not always the solution, but one of the challenges is to be able to serve global clients and co-operate more to be able to achieve that.”

A precursor to this strategy may be MS&L’s integration with Publicis Consultants in Japan, under MS&L regional chief Glenn Osaki.

MS&L and Publicis Consultants currently lack global leadership. MS&L global CEO Mark Hass recently resigned his position to pursue other professional interests within the industry, while his Publicis Consultants counterpart, Eric Giuly, departed earlier this month.

“In one word, my mission is growth,” said Fleurot. “Whether organic or by acquisition, I’m sure we can grow faster in Asia.”

As part of Fleurot’s appointment, Publicis Groupe has eliminated its Specialised Agencies and Marketing Services (SAMS) unit, which previously housed its PR shops, alongside healthcare and event agencies. “This will give a lot more visibility to PR and comms,” said Fleurot.