It's World Emoji Day on Saturday. Celebrate with a quiz based on recent data from Facebook about emoji popularity across the region.
What are the favoured emojis of Baby Boomers (45 years old plus) in APAC? Which vegetable emoji is most popular in Japan? Test your knowledge with a quiz, based on data provided by Facebook. You'll get a score at the end of the quiz, and you can keep trying to improve. We'll publish the answers on Monday. Until then, have fun!
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THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
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Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
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