Campaign India's year-ender series continues with Anna Ohlin, country marketing manager, Ikea India.
This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.
Here's Ohlin's take on it:
Data or gut: 80% data, 20% gut
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Rapid fire with FCB's Rohan Mehta
Rapid fire with Ogilvy's Kainaz Karmakar
Rapid fire with Zee's Mona Jain
Rapid fire with Devaiah Bopanna
Rapid fire with Saurabh Srivastava
Rapid fire with Titus Upputuru
Rapid fire with Nisha Narayanan
Rapid fire with GQ's Che Kurrien
Rapid fire with Sanjeev Jasani