PR News
Kenny Lim
Aug 8, 2008

Red Dawn handed Anime Festival PR brief

SINGAPORE - Local events firm I-Promo has appointed Red Dawn Communications as PR partner for its Anime Festival Asia 2008 (AFA08) showcase, an event jointly marketed by Dentsu Singapore and supported by the city-state's Japanese Embassy.

Red Dawn handed Anime Festival PR brief
AFA08, which is set to take place in November at the Suntec Convention & Exhibition Centre, is touted as a Japanese pop culture extravaganza, offering exclusive anime content screenings, manga and merchandising.

Dentsu Singapore and Red Dawn will also be launching communications to promote the inaugural event in due course.
Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

8 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

Agency Report Card 2024: Dentsu Media
The Information
Apr 3, 2025
Staff Reporters

Agency Report Card 2024: Dentsu Media

Tit for tat: Dentsu Thailand fights gambling with gambling
Mar 7, 2025
Staff Reporters

Tit for tat: Dentsu Thailand fights gambling with ...

Heineken extends global media relationship with Dentsu for two more years
Mar 13, 2025
Beau Jackson

Heineken extends global media relationship with ...

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing
Mar 19, 2025
Campaign India Team

Indian CCI raid GroupM, Publicis, IPG and Dentsu ...

Just Published

Google cuts 200 jobs in a core business unit
11 hours ago
Staff Reporters

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

Why sports marketing should lean into intimate, culture-driven experiences
12 hours ago
Kawita Noramung

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

Is AI financially beneficial for agencies?
The Knowledge
13 hours ago
Jessica Heygate

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

How Want Want cracked Japan’s competitive confectionary market
13 hours ago
Minnie Wang

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.