David Blecken
Oct 9, 2009

Sean Cummins leaves SapientNitro

MELBOURNE - Sean Cummins (pictured), the founder of Cummins & Partners and regional president of SapientNitro, has left the agency.

Sean Cummins leaves SapientNitro

According to reports in the Australian media, Cummins is planning to take a break from the advertising industry. He has been replaced in Australia by Michael Branagh, managing director of SapientNitro Brisbane.

Sapient is to buy Cummins’ 50 per cent equity stake in the agency he founded in the Australian market, which has offices in Melbourne, Sydney and Brisbane.

Cummins extended his role internationally last year, taking on responsibility for Nitro in Tokyo, Shanghai, Mumbai and Dubai as well as Australia.

Nitro took a 50 per cent stake in Cummins & Partners in 2007, resulting in the rebranding of the agency as Cumminsnitro in Australia.

In June, Cumminsnitro was awarded a clutch of Grand Prix at Cannes for its widely publicised ‘Best job in the world’ campaign for Tourism Queensland.

Sapient acquired Nitro Group in June.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Women to Watch 2024: Sue Lin Tan, Oliver+

A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.

5 hours ago

India's ad body changes influencer rules for health ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.

6 hours ago

Vaseline’s new skincare campaign shields gamers ...

64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.

16 hours ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.