Staff Reporters
Dec 12, 2012

Shane Bradnick leaves BMF Sydney for DDB NZ

NEW ZEALAND - Shane Bradnick, currently ECD at BMF Sydney, will leave to join DDB New Zealand in February as creative director.

Shane Bradnick
Shane Bradnick

Bradnick, who has won more than 100 local and international awards, will work together with DDB Group NZ ECD Andy Fackrell across a number of DDB’s accounts.

Fackrell said the hire is one of DDB NZ's biggest ever. “Shane is ECD of an agency that has won both Australian Agency of the Decade and Creative Agency of the Year, so this is a massive hire for DDB and testament to our talent pulling-power.”

In the course of his career, Bradnick has earned local and international awards including a D&AD yellow pencil and multiple Cannes Gold, Silver and Bronze awards. He has also judged at numerous shows including Cannes, London International, AWARD, ADMA and AWARD School.

His more recent work includes the much awarded Tooheys Extra Dry ‘Nocturnal Migration’ Campaign (awards include D&AD, Cannes, One Show, Clio, AdFest, Spikes and Australian Adnews Ad of the Year for 2012) and the XXXX Island campaign, where an island was acquired for Australia’s iconic beer brand, XXXX Gold.

Bradnick said the quality of the work that’s coming out of DDB Group NZ made the decision to move an easy one. “DDB is up there on the global stage and everyone’s looking," he said. "To work beside guys like Andy and Chris will be a real honour. Plus the offer of my own hobbit was too much to turn down. Bring on 2013.”

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

3 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

11 hours ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

12 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.