Shuttlerock hires ex-IPG Mediabrands APAC digital chief

Mobile creative platform Shuttlerock today announced that Scott McBride, former Asia-Pacific chief digital officer at IPG Mediabrands, has joined as global chief business officer.

Responsible for leading global agency and brand relationships, and running Shuttlerock’s Asia operations, McBride brings 20 years’ agency experience across creative, media and digital to the mobile creative and technology firm.

He was at IPG Mediabrands for two years, and previously spent eight years with Ogilvy & Mather Group in APAC, first as general manager of OgilvyOne Malaysia and then as managing partner of Ogilvy Group Hong Kong and managing director of Neo@Ogilvy. Before moving to Asia, McBride founded and sold his own digital agency, Oceanseventy.

“I have been on the front lines of digital marketing since its inception, and I can clearly see the opportunity for Shuttlerock to offer agencies and brands a new breed of creative enablement,” he said.

“It takes a significant amount of financial investment, time and resources to produce a single piece of creative, and we have the ability to use that one still image or video to rapidly create dozens of new high-performing mobile video assets. Our goal is to help agencies and brands amplify their creative campaigns in a way that’s efficient and effective.”

Shuttlerock was founded in 2011 and is a Facebook and Instagram digital marketing partner, providing clients creative mobile campaigns and solutions. The company has offices in New York, Los Angeles, Austin, Berlin, Paris, Singapore, Tokyo and Nelson, New Zealand.