SIA partners with Tourism Queensland

The agreement took effect from 1 July. The two parties will jointly fund a range of campaigns and promotional activities to drive tourism to the Australian state. Key markets under the agreement include China, Germany, Indonesia, India, Japan, Scandinavia and Singapore.

Tan Chik Quee, senior vice president of marketing at Singapore Airlines, said the partnership with Tourism Queensland reflected its long-term commitment to the Australian market.

“Our association with Queensland has had a long history and our belief in the tourism proposition for Queensland has remained unshaken through thick and thin,” he said. “With the extension of this partnership with Tourism Queensland, we hope to continue to attract visitors from all over our extensive network to discover the wonderful variety of experiences that Queensland offers.”

The airline operates 19 flights weekly to Brisbane from Singapore.

Jan Jarratt, Queensland’s minister for tourism, manufacturing and small business, meanwhile noted that Singapore Airlines was an "important aviation partner" with access to many key international markets. Its network would help Queensland achieve its goal of attracting more travellers, she said.

“The agreement is a show of support from a wonderful Queensland aviation partner. It reaffirms the importance of strong aviation partnerships which are crucial to the strength of Queensland’s tourism industry,” she said.