Singapore and China step up collaboration on TV and music

Fourteen Singapore companies including content producers, channel operators, platform owners and media fund managers were involved.

Nine agreements were sealed during the business mission for industry collaborations, ranging from financing, pre-production, production to distribution and marketing.

A memorandum of understanding (MoU) was signed between MDA, China International TV Corporation (CITVC) and China Radio Film TV Program Exchange Centre (CPEC) to exchange programmes, co-produce content and participate in annual TV trade markets. 

Both CITVC and CPEC are wholly-owned subsidiaries of China Central Television (CCTV).

MDA Chairman Dr Tan Chin Nam, said: "China and Singapore began exchanges in TV more than 20 years ago. And the popularity of Little Nyonya (Singaporean drama series) in China when it was shown earlier this year has helped to re-kindle Chinese interest in Singapore TV productions."

He added: "We hope to build on this traction and ignite a new wave of China-Singapore media collaboration that is broader and deeper in scope. Other than paving the way for Singapore media companies to enter into China, we also hope to position Singapore as a key partner for Chinese media enterprises going international."