Jenny Chan 陳詠欣
Sep 26, 2012

Snickers campaign focuses on changing personas to reposition candy as energy bar

BEIJING - Snickers' latest China leg of its global campaign features funny persona-switching scenarios as hungry characters from popular culture, such as the screaming landlady from the movie Kung Fu Hustle and Pigsy from the legend Journey To The West, morph into their human selves.

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