Jin Bo
Jul 29, 2010

Sportswear brand Anta calls creative review; JWT declines to pitch

SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business over the next three years. Incumbent agency JWT said it has declined to take part in the pitch.

Sportswear brand Anta calls creative review; JWT declines to pitch

JWT Shanghai took over the Anta account in 2006.Speaking of the decision not to contest the business this time around, JWT's North Asia area director and Greater China CEO Tom Doctoroff said: "We greatly value the partnership and are continuing to work at present with Anta but have declined to participate in the pitch."

The result of the new review is expected to be announced in mid-August.

In 2008, Anta launched a comprehensive review and evaluation of its creative business, involving the incumbent JWT and at least one IPG subsidiary. JWT went on to retain its grip on the business.

Anta is one of the largest local sportswear manufacturers in China, and has been striving to break into the international market through sponsoring international sports stars and national teams. Currently it sponsors former women's tennis world number one Jelena Jankovic and Chinese tennis player Zheng Jie.

 

Source:
Campaign China

Related Articles

Just Published

20 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

21 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

22 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

23 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.