Kate Nicholson
Apr 1, 2011

Starcom's Puneet Arora resurfaces at Maxus Asia-Pacific

SINGAPORE - Puneet Arora, former head of P&G planning team at Starcom MediaVest Guangzhou, has joined Maxus Asia-Pacific as regional management partner, based in Singapore.

Puneet Arora
Puneet Arora

Arora will report to Neil Stewart, Maxus Asia-Pacific CEO, and starts his new job today (1 April).

News that Arora had resigned from StarCom MediaVest broke last week, following his decision to relocate from China for family reasons.

“These are exciting times for Maxus as it tries to reinvent communications planning through its unique data driven approach. It is one of the fastest growing agencies in Asia and I am highly impressed with the energy and passion of the Maxus team,” said Arora.

A long-serving senior executive of Starcom MediaVest Group, Arora was also MD for Beijing and Shanghai for almost two years, MD for Starcom HK for three years, GM and country head for Starcom Korea for two years, as well as holding senior management roles at Starcom in the Philippines and India since 2000.

Speaking of the appointment, Stewart said, “We have seen tremendous success and growth out of a number of our SEA countries - driven most recently by our relationship with L’Oreal. Puneet will be responsible for this key client relationship and also helping to drive even greater success across some of the growth markets of the world such as Indonesia, Vietnam, Thailand, Philippines.”

Starcom MediaVest Group has not yet found a replacement for Arora, but Jaswinder Kaur, Starcom MediaVest Group's strategic lead for P&G in Asia, will take on his role in the interim, based in Guangzhou.

Related Articles

Just Published

2 days ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

2 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

2 days ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.