Shawn Lim
Jul 25, 2022

Sun Life calls for media agency pitch

The financial company is looking for a regional media agency to cover media planning services for its six markets in Asia.

Sun Life calls for media agency pitch

Canadian financial company Sun Life has put out a call for a media agency pitch to handle its media strategy, planning and procurement in Asia.

It said the winning agency has to come up with a plan on creating a media strategy and buying plan for Hong Kong, Malaysia, Singapore, Indonesia, Vietnam, and the Philippines.

In addition, they also have to ensure that their pitch includes a plan for search engine optimisation, performance marketing, research, and performance analytics.

“Sun Life has been rapidly growing across in Asia. Now is the right time for us to partner with an exceptional media agency to help deliver even greater performance, and further develop our brand across the region,” said David Broom, the chief client experience and marketing officer at Sun Life Asia, who was appointed in April 2022.

“We are focused on finding a long-term strategic partner that appreciates and is aligned to our purpose of helping our Clients achieve lifetime financial security and live healthier lives.”

Sun Life recently handed its creative duties to VCCP Singapore, tasking the agency to handle brand and marketing campaign development and amplification under the global brand tagline ‘Life is brighter under the sun’, brand strategy, digital communications and customer experience in Singapore.

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

20 hours ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

21 hours ago

Agency of the Year 2024 winners: Japan/Korea

Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.

1 day ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.