TBWA’s scope will cover advertising, public relations and digital, as well as media planning and buying with PHD Malaysia.
According to Shaun Tay, TBWA Kuala Lumpur's head of account management, Nexus has "big plans" for the future.
"TBWA Kuala Lumpur gave us a clear and unique advertising strategy that embraced the teaching philosophy of Nexus International Schools with a proposal that effectively integrated advertising with digital and PR," said BK Gan, president of the school's division for Taylor's Education Group.
Part of the Taylor’s Education Group, Nexus International Schools is a private school with branches in Putrajaya, Malaysia and Singapore.
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