Staff Reporters
Nov 2, 2012

The Alchemy Partnership appoints CEO

SINGAPORE - Boutique agency The Alchemy Partnership has appointed ECD Alvin Wong as its new CEO, to replace previous MD Michael Liew.

The Alchemy Partnership appoints CEO

Wong (pictured) has previously worked at Y&R and M&C Saatchi, where he was the creative group head. He then founded a portfolio of specialist communications agencies, including The Alchemy Partnership (advertising), Kult (new media), and NerfCreative (design).

His appointment adds to a slew of recent hires at The Alchemy Partnership. It has also named Jegan Das Haridas as project manager, Keegen Chung as account manager, Xie Zhi Jie as art director and Tristan Yau as producer.

These appointments coincide with the development of several new capabilities unveiled at the agency, including content creation, sports marketing and viral strategies. Among its clients are Red Bull, APB regional and Vantage.

“Because of the demands of an ever-evolving, media-rich environment, we’ve made some hard decisions to change our game,” Wong said. “And we’ve invested in new management talent and new technology to bring us forward and to dominate.”

Early this year, The Alchemy Partnership won two new pieces of business from NETS and Ben & Jerry's. It helped develop the current corporate identity system for NETS four years ago.

Related Articles

Just Published

6 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

7 hours ago

BMF opens first APAC office in Hong Kong to drive ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

7 hours ago

No minibar? No problem. CCIA NSW helps hotel lovers ...

Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.

7 hours ago

Woolley Marketing: Is it pessimism or realism to ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.