Benjamin Li
Jun 13, 2013

The heat is on for BMW and Mini China's creative and media pitches

BEIJING - BMW and Mini China have called creative and media pitches in China, which went through their first round of presentations last week.

The heat is on for BMW and Mini China's creative and media pitches

Agencies include incumbents Interone for the creative pitch and Hylink for media, as well as iM2.0 Interactive, AdPeople and AKQA.

The consultant on the review is R3. There will be revised presentations in July, and the final decisions are expected to be reached in September.
 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

9 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

10 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

11 hours ago

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.