SHANGHAI - Twelve Tong (唐睿) has been charged with leading DDB China's new business expansion after leaving Saatchi & Saatchi.
Tong served as business director at Saatchi & Saatchi since 2012, where he serviced accounts like CCTV, Nippon Paint, AO/Smith, Robam, Huawei and La Cadiere.
As vice president at DDB, he will report to Richard Tan, president and CEO of DDB Group North China.
Born and raised in China, Tong built his career at Saatchi & Saatchi Guangzhou and Ogilvy Shanghai. “Twelve’s first-hand experience working in China’s diverse cities gives him a solid grip on the pulse of the market," said Tan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
+(900+x+600+px)+(3).jpg&h=268&w=401&q=100&v=20250320&c=1)
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
+(900+x+600+px).png&h=268&w=401&q=100&v=20250320&c=1)
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)