SHANGHAI - Twelve Tong (唐睿) has been charged with leading DDB China's new business expansion after leaving Saatchi & Saatchi.
Tong served as business director at Saatchi & Saatchi since 2012, where he serviced accounts like CCTV, Nippon Paint, AO/Smith, Robam, Huawei and La Cadiere.
As vice president at DDB, he will report to Richard Tan, president and CEO of DDB Group North China.
Born and raised in China, Tong built his career at Saatchi & Saatchi Guangzhou and Ogilvy Shanghai. “Twelve’s first-hand experience working in China’s diverse cities gives him a solid grip on the pulse of the market," said Tan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The appointment follows a closed process across several global markets.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
