Kate Magee
Aug 1, 2021

UK agency releases open source menopause policy to help break taboos

Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.

UK agency releases open source menopause policy to help break taboos

UK sports creative agency Dark Horses has created an open source menopause policy that can be downloaded, adapted or improved by anyone to use in their own business.

The policy aims to give businesses the tools needed to allow women to talk openly and confidently about the menopausal symptoms they are experiencing, which can range from anxiety and depression to memory lapses, through to itchy skin and hot flushes, without it having a negative effect on how they are treated, or feel they are treated, at work.

It is also designed to allow everyone to better understand how the menopause affects the people around them and remove the taboo around the subject.

The policy not only describes the science behind the menopause but also lists the symptoms as well as offering advice for those going through it to better manage their working lives and ideas on treatments and support.

It also includes a section giving advice for managers and colleagues on how to make the working environment better.

Dark Horses chief executive Melissa Robertson wrote the policy herself, after she received a deluge of positive responses to the article she wrote in Campaign about her own experiences of the menopause.

“There is a vital business imperative to other companies publicly and confidently adopting a menopause policy," she said, pointing to a finding in Bloomberg in 2019 that 900,000 women had left jobs because of menopausal symptoms.

"We understand that creating new policies is time-consuming and difficult, so we wanted to remove those barriers. Now, there is no excuse not to adopt a policy in their business," she said.

“It’s time to change the narrative of ‘the change’. For too long the menopause has been muffled in silence, misunderstood and relegated to whispered euphemisms.

“But when people read the policy and see how many symptoms there actually are, or why it happens and what sufferers are going through… for years on end, it’s like a light bulb pops on above their heads. So the more people who read this and act on it, the more comfortable women will feel, and the fewer we will lose from our industries."

Source:
Campaign UK

Related Articles

Just Published

17 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

18 hours ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

18 hours ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

19 hours ago

Move and win roundup: Week of June 23, 2025

Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.