Campaign India Team
Nov 20, 2023

Use of AI for creating deepfakes a concern, media must educate people: PM Modi

The Prime Minister cited his own doctored 'Garba' dance video to highlight the issue of deepfakes in the country.

Use of AI for creating deepfakes a concern, media must educate people: PM Modi
Prime Minister Narendra Modi flagged the use of artificial intelligence for creating deepfakes saying this can lead to a big crisis, as he urged the media to spread awareness about its misuse and impact to educate people on 17 November, according to a PTI report.
 
Highlighting the emerging dangers posed by deepfakes, the Prime Minister urged media persons to enlighten people about the negative effects of using AI to spread harmful content such as the misrepresentation of individuals in deepfakes. 
 
Addressing the media at BJP's 'Diwali Milan' programme at the party's headquarters in New Delhi, he said he recently saw a video of him singing in a garba festival which was also fake or doctored, adding that there are many other such videos online. Modi further stated that in a diverse society like ours, deepfakes can cause a big crisis and even stoke the fire of disaffection in society as people generally trust anything associated with the media.
 
The 'deepfakes' issue made headlines recently after digitally altered videos of some Bollywood actors, including actor Rashmika Mandanna, surfaced on social media. 
 
The Ministry of Electronics and Information Technology issued an advisory to social media platforms, underlining the legal provisions that cover such deepfakes and the penalties their creation and circulation may attract.
 
The Government cited Section 66D of the Information Technology Act, 2000, which relates to 'punishment for cheating by personation by using computer resource'. The section also cites a penalty of up to one lakh rupees and imprisonment of up to three years for violators.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.