VIDEO | "It would be great If we can educate people through our programs about what deepfake can ultimately do and how Artificial Intelligence works, I saw a video of myself performing garba, and it was very well made. People who love me are also sharing it, but this is a matter… pic.twitter.com/ibRPGU6hQr
— Press Trust of India (@PTI_News) November 17, 2023
Nov 20, 2023
Use of AI for creating deepfakes a concern, media must educate people: PM Modi
The Prime Minister cited his own doctored 'Garba' dance video to highlight the issue of deepfakes in the country.
Prime Minister Narendra Modi flagged the use of artificial intelligence for creating deepfakes saying this can lead to a big crisis, as he urged the media to spread awareness about its misuse and impact to educate people on 17 November, according to a PTI report.
Highlighting the emerging dangers posed by deepfakes, the Prime Minister urged media persons to enlighten people about the negative effects of using AI to spread harmful content such as the misrepresentation of individuals in deepfakes.
Addressing the media at BJP's 'Diwali Milan' programme at the party's headquarters in New Delhi, he said he recently saw a video of him singing in a garba festival which was also fake or doctored, adding that there are many other such videos online. Modi further stated that in a diverse society like ours, deepfakes can cause a big crisis and even stoke the fire of disaffection in society as people generally trust anything associated with the media.
The 'deepfakes' issue made headlines recently after digitally altered videos of some Bollywood actors, including actor Rashmika Mandanna, surfaced on social media.
The Ministry of Electronics and Information Technology issued an advisory to social media platforms, underlining the legal provisions that cover such deepfakes and the penalties their creation and circulation may attract.
The Government cited Section 66D of the Information Technology Act, 2000, which relates to 'punishment for cheating by personation by using computer resource'. The section also cites a penalty of up to one lakh rupees and imprisonment of up to three years for violators.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
9 hours ago
40 Under 40 2024: Matthew Zeng, DSTNCT
Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.
The Knowledge
10 hours ago
Nunn Media climbs to $42.8 million in wins, leading ...
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
12 hours ago
Agency of the Year 2024 winners: Japan/Korea
Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.
15 hours ago
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.