VivaKi launches new online video research initiative in China

China is only the second market globally where the product has been made available. The Pool was first launched in the US in January 2009.

In China, clients that have already signed to the project include L'Oreal Paris, Lancôme, Shanghai GM, and General Electric. A number of online video operators have also committed, including Youku, Tudou, Ku6, China Network Television, Qiyi, PPTV, and PPS.tv.

“Demand for online videos is limitless, but customers do not want to be interrupted by irrelevant commercials. Web video industry is working hard to find a balance point,” said Yifei Li, country chair at VivaKi Greater China.

The first research findings from the initiative are set to be released by October this year. This quantitative and qualitative research in China will look into a suitable web ads model and its relevancy to the Chinese market. The Pool will operate under the umbrella of The VivaKi Nerve Center overseen by president Curt Hecht.