Campaign India Team
Jun 30, 2020

Wavemaker wins ecommerce mandate for Mondelez

The agency has been handling its media duties since 2018

Wavemaker wins ecommerce mandate for Mondelez
Wavemaker has bagged the e-commerce mandate for Mondelez India. This adds to the agency handling its media duties since 2018. 
 
The new directive includes building and scaling Mondelez brands and products through various ecommerce channel partners.
 
Anil Viswanathan Mondelez India's director of marketing for chocolates said Wavemaker as a media partner has played an integral role in making progress towards improving digitally. "Our next focus is to integrate our ecommerce media activation with the core media business and we are keen for Wavemaker to manage this combined business. We are confident that with this, we will scale our integrated marketing approach further and leverage greater synergies with a full funnel approach to media planning and deployment," he said. 
 
Ajay Gupte, Wavemaker's South Asia CEO, said they were delighted to add on Mondelez's ecommerce mandate. “This extension of our association with Mondelez India reaffirms our focus and investment in the domain of data, analytics, tools and the right talent to drive it. Together, we see immense ecommerce opportunities to unlock moving forward and we can’t wait to begin this new partnership."
Source:
Campaign India

Related Articles

Just Published

13 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

13 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

14 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

15 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.