Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.
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With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
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All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.
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This week, I speak to APAC tech leaders about Google deciding not to end cookies. Plus, Meta's new challenge against OpenAI, and Kakao's founder arrest among other tech headlines in the region.
Rienow previously served as Pfizer’s UK managing director and country president.
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