
The account had previously been held by McCann since at least 2005.
Wellcome Supermarket, under the Dairy Farm Group, has over 270 stores in Hong Kong. The brand is celebrating its 68th anniversary this year.
HONG KONG - After a two-month competitive pitching process, Wellcome has appointed Grey Hong Kong as its new creative agency.
The account had previously been held by McCann since at least 2005.
Wellcome Supermarket, under the Dairy Farm Group, has over 270 stores in Hong Kong. The brand is celebrating its 68th anniversary this year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.