Marketing PR Analysis Opinions
Ray Rudowski
Mar 15, 2018

'We’re so screwed…': Online crisis-management myths, debunked

Social media-driven crises strike terror into the hearts of many brand marketers. But much of the panic is due to unfounded fears.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

2 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

4 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

5 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

6 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

GroupM tells staff about redundancies as restructure hits UK

7 GroupM tells staff about redundancies as restructure hits UK

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Women Leading Change Awards 2025: Winners revealed

9 Women Leading Change Awards 2025: Winners revealed

Group M officially rebrands to WPP Media

10 Group M officially rebrands to WPP Media

Related Articles

AI: An untapped hero in crisis management
Mar 25, 2025
Bui Quoc Liem

AI: An untapped hero in crisis management

Reddit: The social-media dark horse gaining momentum with advertisers
6 hours ago
Matthew Keegan

Reddit: The social-media dark horse gaining ...

Ogilvy unifies social media offering in 16 APAC markets
May 20, 2025
Nikita Mishra

Ogilvy unifies social media offering in 16 APAC markets

Are marketers spending less on social media?
Jan 13, 2025
Matthew Keegan

Are marketers spending less on social media?

Just Published

Mark Read to step down as WPP CEO after seven years
2 hours ago
Gideon Spanier

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

Agency Report Cards 2024: We grade 25 APAC networks
4 hours ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Got2be and Jung von Matt Nerd launch Roblox games for Pride month
5 hours ago
Will Green

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.

Agency Report Card 2024: McCann Worldgroup
The Information
5 hours ago
Staff Reporters

Agency Report Card 2024: McCann Worldgroup

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.