Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jun 8, 2023
Why so many Western brands get it wrong when talking to APAC audiences
Too often, global brands opt for a cultural shorthand in Asia, causing misappropriation or offence through lazy use of tropes, says this design expert. Here's how to avoid it.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Sep 27, 2021
Can Grab, Singha's rise inspire more local Thai ...
Jul 20, 2020
Korea's love for homegrown companies isn't just ...
Just Published
5 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
6 hours ago
Agency Report Card 2024: BBDO
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
8 hours ago
Move and win roundup: Week of May 12, 2025
Start the week with updates on people's moves and business wins at Spotify, Wingstop, Cartology, Mahlab, and more to come.
.png&h=268&w=401&q=100&v=20250320&c=1)
9 hours ago
ChatGPT, conversational AI and the shift from ...
As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.