The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.
Will Ferrell wants to give Norway a piece of his mind after learning the country has more electric vehicles per capita than the U.S. Ferrell enlists comedians Awkwafina and Kenan Thompson on a voyage to Norway, but the trio gets lost. The 90-second spot, titled "No Way Norway," promotes GM’s commitment to electric vehicles and features The Cadillac LYRIQ luxury SUV and the GMC Hummer EV supertruck.
See more Super Bowl ads and news from Campaign US.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
