The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.
Will Ferrell wants to give Norway a piece of his mind after learning the country has more electric vehicles per capita than the U.S. Ferrell enlists comedians Awkwafina and Kenan Thompson on a voyage to Norway, but the trio gets lost. The 90-second spot, titled "No Way Norway," promotes GM’s commitment to electric vehicles and features The Cadillac LYRIQ luxury SUV and the GMC Hummer EV supertruck.
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Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
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"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
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Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
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