The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.
Will Ferrell wants to give Norway a piece of his mind after learning the country has more electric vehicles per capita than the U.S. Ferrell enlists comedians Awkwafina and Kenan Thompson on a voyage to Norway, but the trio gets lost. The 90-second spot, titled "No Way Norway," promotes GM’s commitment to electric vehicles and features The Cadillac LYRIQ luxury SUV and the GMC Hummer EV supertruck.
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The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
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In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
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AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.
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