Jin Bo
Jun 17, 2010

Will Hulu succeed in China

In a speech at Tsinghua University in Beijing earlier this month, Jason Kilar, CEO of Hulu.com, revealed that his company was aiming to launch a service in China.

Will Hulu succeed in China

While responses are mixed, most bloggers tend to be pessimistic. China is always a tough market for Internet giants that have seen success in the rest of the world. Besides having to deal with some legal restrictions on certain content, they also face fierce competition from local rivals that know the Chinese audience better.

None of those big names - Yahoo, Amazon, Facebook, to name a few - have become market leaders in China. The most recent example is Google, which ended up pulling out of the market completely.

For Hulu, it will probably be a more difficult situation. The competition among video-sharing web sites in China is already white-hot, with top players like Tudou and Youku securing their market shares.

What is your opinion? Click here to vote in our homepage poll.

 

 

 

Source:
Campaign China

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