GLOBAL - Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.
In addition to the main Revlon brand the agencies will take on digital work for Mitchum deodorant.
The pitch was led by Young & Rubicam and involved undisclosed agencies.
The decision to hand the work, formerly produced in-house, to agencies comes nine months after former Coca-Cola executive Julia Goldin joined Revlon as chief marketing officer.
Revlon had not returned requests for comment at the time of publication.
This article was first published on campaignlive.co.uk.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A brutal battle with cancer may have forced Bullen to pause her career, but her fire to produce meaningful work and challenge gender conformities continue to burn.
Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.
Australia and India are the top contenders with the most shortlisted entries.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)