Staff Reporters
Aug 11, 2014

DATA POINTS: Digital more than catches up

The latest instalment of PricewaterhouseCoopers’ (PwC) global entertainment and media outlook indicates that digital advertising revenues will surpass those of TV within the next four years. The 2014-18 report charts a global rise in digital advertising from 14 per cent of total spend in 2009 to 25 per cent last year. PwC expects it to reach 33 per cent by 2018. Non-digital advertising revenue is set to rise at a CAGR (compound annual growth rate) of just below 2 per cent during the forecast period. Asia-Pacific is the world’s third-largest online advertising region, with revenue of around US$31 billion. That number is due to swell to nearly US$57 billion over the next four years.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

4 hours ago

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

6 hours ago

Google enhances ads portfolio with new AI-powered ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.