DATA POINTS: Non-phone devices account for third of mobile impressions

'Non-phone connected devices' (tablets) drove 21 per cent of impressions on Millennial's network in 2013, representing 35 per cent year-over-year growth from 16 per cent of impressions in 2012.

Android accounts for 66 per cent of 2013 impressions, up two percentage points year over year.

Games were also first in 2012.

Samsung remained the largest manufacturer in 2013, growing over four percentage points year over year. Apple is the second largest, growing nearly six percentage points year over year.

The iPhone was the top device, with 20 per cent year-over-year growth in impressions in 2013. The Apple iPad was the device with the second largest amount of impressions, with a 51 per cent year-over-year growth. Three tablets made the list of the top 20 devices, accounting for 11 per cent of platform impressions.

Samsung's share of impressions rose 13 percentage points year over year, from 26 per cent in 2012.

Samsung's share of impressions increased by eight percentage points and Apple's by two percentage points, compared with 2012.

Samsung's share of impressions grew 72 per cent year over year. BlackBerry still accounts for 15 per cent of impressions in 2013.

Android's dominance grew to 79 per cent of impressions, up from 65 per cent in 2012.