Advertising The Work
Campaign India Team
Sep 15, 2022

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling

Watch the film conceptualised by Wieden+Kennedy.

Watch the film conceptualised by Wieden+Kennedy.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

2 Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

3 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

4 Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

PHD holds the top spot in the final APAC media league of the year

5 PHD holds the top spot in the final APAC media league of the year

Do the latest holding company results signify a shift towards media first?

6 Do the latest holding company results signify a shift towards media first?

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start

7 'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start

Why gender-equality campaigns need to go past mushy sentimentality

8 Why gender-equality campaigns need to go past mushy sentimentality

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

Qatar's Budweiser beer ban ‘a storm in a pint cup’
Nov 22, 2022
Arvind Hickman

Qatar's Budweiser beer ban ‘a storm in a pint cup’

Budweiser's APAC CMO on 'effortless marketing'
May 18, 2022
Minnie Wang

Budweiser's APAC CMO on 'effortless marketing'

‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup
Jul 11, 2023
Ben Bold

‘Greatness is hers to take’: Budweiser and Messi ...

Hyundai taps history to celebrate women's football during World Cup
Jul 28, 2023
Ad Nut

Hyundai taps history to celebrate women's football ...

Just Published

The rational consumer: Why China’s shoppers are spending smarter, not more
1 hour ago
Staff Reporters

The rational consumer: Why China’s shoppers are ...

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.

The value of experience: Why adland must address ageism
2 hours ago
Geoff Clarke

The value of experience: Why adland must address ageism

The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
7 hours ago
Staff Reporters

Zachary Lim to helm IPG Mediabrands Singapore after ...

Lim left Wavemaker as MD of Singapore last month.

Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
13 hours ago
Staff

Campaign boosts global presence with launch of ...

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.