Opinions
Patrick Rona
Nov 8, 2012

DIGITAL DOWNLOADED: The age of brand networks

Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his belief that it’s time to dump the term ‘digital’ and start fusing creativity with technology to bring about a totally different brand experience.

Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his belief that it’s time to dump the term ‘digital’ and start fusing creativity with technology to bring about a totally different brand experience.

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