The Work Advertising PR DEI Gender Equality The Information
Bailey Calfee
Feb 4, 2024

Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports

The brand teamed up with Kylie Kelce to premiere the spot.

The brand teamed up with Kylie Kelce to premiere the spot.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

7 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

The best Christmas ads of 2024 are here

9 The best Christmas ads of 2024 are here

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced

Related Articles

Dove returns to Super Bowl LVIII to advocate for girls in sports
Dec 20, 2023
Lisa Lacy

Dove returns to Super Bowl LVIII to advocate for ...

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
Apr 7, 2024
Shauna Lewis

Dove and Ogilvy highlight impact of anti-ageing ...

The Women’s World Cup: Will brands get equality in sport right?
Jul 19, 2023
Sabrina Shim

The Women’s World Cup: Will brands get equality in ...

Watch all of the Super Bowl LVIII ads
The Information
Feb 9, 2024
Sabrina Sanchez

Watch all of the Super Bowl LVIII ads

Just Published

Top 10 car brands in Southeast Asia
1 day ago
Matthew Keegan

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

'All polish, no punch': Adland reacts to Jaguar’s rebrand
1 day ago
Eszter Gurbicz

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams
1 day ago
Staff Reporters

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.