The fight is far from over in adland, argues the MD and executive producer of Curious Films.
While the ad industry has worked very hard in recent years to produce work that bangs the drum loudly in the name of diversity and gender equality, recent news has made it readily apparent that the industry itself is still plagued with issues.
Speaking at Spikes Asia 2018, Kate Roydhouse, managing director and executive producer at Curious Films, explains what needs to happen to put a stop to this state of affairs.
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The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, APAC president at MediaSense.
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Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
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Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
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