Staff Reporters
Apr 7, 2021

Google vaccine ad is a hopeful look at post-pandemic life

The emotional spot reminds people of life before quarantine and encourages everyone to get vaccinated.

The pandemic turned everyone’s lives upside down, but hope is on the horizon. In the spot "Get Back to What You Love," Google revisited popular searches people made during the height of the pandemic, such as "quarantine," "lockdown" and "school closings."

But the tone shifts when a search for "sweatpants" turns into a search for "pants." A restaurant and a theater marked "temporarily closed" on Google Maps switch to "open." Happy hours, playdates and fiestas also change from "virtual" to in-person.

The spot ends with a final search for "COVID vaccine near me," concluding with the tagline, "Get back to what you love."

Source:
Campaign US

Related Articles

Just Published

2 hours ago

Texas governor’s office looks for agency partner to ...

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

2 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

3 hours ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

9 hours ago

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.