The creative concept looks into 'the children of the future’ who have the potential to grow and prosper. The idea parallels with J.P. Morgan’s optimism of investing funds in emerging markets like China, Russia and India.
"Children represents hope and the engines of the future," said executive creative director Tony Hon at Turn. Targeting local investors in their mid-twenties, the campaign asks people to plan on asset management early in their lives.
The print ads also hope to spark the interest of parents to plan ahead for their children.
The campaign has a total of five designs. Three male children feature in the initial launch and the female children come in a later phase.
Credits:
Project Growth Power
Client JP Morgan
Creative agency Turn, Hong Kong
Executive creative director Tony Hon
Creative director Stephen Chan
Art directors Wai Ng, Steven To, Yanny Yuen
Copywriter Jonathan Mak
Agency producer Nicole Chan
Media agency OMD
Photographer Hei
Exposure Print, outdoor, online
"Children represents hope and the engines of the future," said executive creative director Tony Hon at Turn. Targeting local investors in their mid-twenties, the campaign asks people to plan on asset management early in their lives.
The print ads also hope to spark the interest of parents to plan ahead for their children.
The campaign has a total of five designs. Three male children feature in the initial launch and the female children come in a later phase.
Credits:
Project Growth Power
Client JP Morgan
Creative agency Turn, Hong Kong
Executive creative director Tony Hon
Creative director Stephen Chan
Art directors Wai Ng, Steven To, Yanny Yuen
Copywriter Jonathan Mak
Agency producer Nicole Chan
Media agency OMD
Photographer Hei
Exposure Print, outdoor, online
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