Little astronaut, young ballerina launch Lazada branding campaign

The videos shown here, part of a branding campaign for Lazada by Leo Burnett Malaysia, intend to elevate the online retailer beyond the functional and underline its promise of 'Joy in every parcel'. The ads are playing in six key Southeast Asia markets: Malaysia, Indonesia, Thailand, Vietnam, Philippines and Singapore. 

Lazada Malaysia's CMO, Andrew Gnananantham, said in a release that ecommerce in Southeast Asia is not just about convenience, but access to heretofore unavailable goods that enhance people's lives.

Ad Nut couldn't agree more, and is off to see what Lazada has in terms of exotic nuts. Hmmm, not bad!

CREDITS

Agency : LeoBurnett, Malaysia
Executive Creative Director : Andrew Low
Managing Partner: Andrew Leong
Senior Art Director : Abby Tai
Senior Copywriter : Wong Jing Wei
Agency Producer : Roseniyati Abdullah
Senior Account Director : April Toh
Associate Account Director: Deepa Kaliperumal
Project Management: Julia Boudville

Film Director : Rajay Singh Directors ThinkTank
Executive Producer : Heng Tek Nam
Line Producer : De Shen
Director of Photography : Lee Wing Lok (Hong Kong)
Production Support : ASAP Production (Hong Kong)
Support Producer : Carson Ng
Support Production Manager : Thomas Yuen, Cheung Wing Chuen
Prod Art Director : De Shen / Gray Loi
Art Department Assistant : Jia Lyn, Jade Ho, Shi Wen
Editor : Affandi Jamaludin
Post House : VHQ KL
Music : Fuse Adventures in Audio Malaysia

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