Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 9, 2020
Mars Wrigley's Dove asks China to 'Put pleasure first'
A major campaign kicks of with a 10-minute film starring Zhou Dongyu and Liu Yijun, which was crowdsourced via a Douyin challenge, produced by an all-female crew, and debuted on Tmall.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Nov 21, 2024
Women to Watch 2024: Nana Cao, BBDO
Mar 25, 2025
Four networks to pitch for global Mars account
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Nov 24, 2024
Beauty brand Dove returns to 2025 Super Bowl
Just Published
7 hours ago
Why Snap’s creative chief is doubling down on ...
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
7 hours ago
Women to Watch 2025 is now open for entries
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
8 hours ago
Retail media in ANZ is maturing beyond performance ...
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
8 hours ago
Droga5 names Tara Ford London CCO as global ...
During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.